{"title":"Shiseido HAKU","description":"\u003cp\u003e\u003cspan\u003eShiseido Haku is Shiseido’s expert brightening (whitening) skincare brand, launched in 2005 and built on advanced “spot-prevention science.” The brand focuses on identifying and addressing the root causes of dark spots and freckles by targeting melanin production with scientifically formulated active ingredients. Haku’s brightening serums have led the Japanese market in sales for over 20 consecutive years, reflecting strong consumer trust and efficacy in brightening care. Haku skincare includes a range of brightening serums, day brightening UV serums, and supportive treatments designed to prevent new spots, enhance skin luminosity, and maintain a clearer, more radiant complexion.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"shiseido-haku-day-brightening-uv-spf50-pa-45ml","title":"Shiseido HAKU Day Brightening UV SPF50+ PA++++ 45ml","description":"\u003cp\u003eElevate your daily skincare with Shiseido Haku Day Brightening UV, a medicated whitening beauty serum that doubles as a robust sunscreen with SPF 50+ PA++++. Specially designed to target melanin production pathways activated by environmental factors, this serum diligently works to prevent dark spots and freckles while enhancing your skin's natural radiance. Its formulation allows it to serve as an excellent makeup base, improving foundation adherence and its staying power.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Whitening Agents:\u003c\/strong\u003e Potassium 4-methoxysalicylate and tranexamic acid work synergistically to suppress melanin production and reduce pigmentation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLuxurious Moisturizers:\u003c\/strong\u003e Features acetylated sodium hyaluronate and concentrated glycerin to hydrate and plump the skin, offering a smooth, supple complexion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRobust Sun Protection:\u003c\/strong\u003e Provides superior protection against UV rays while maintaining skin health and appearance throughout the day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDiscover the secret to a flawless, radiant complexion with Shiseido Haku. Brighten and protect your skin every day with our expertly crafted formula.\u003c\/p\u003e","brand":"Shiseido HAKU","offers":[{"title":"Default Title","offer_id":51880622817554,"sku":"B0CV7S3RTF","price":49.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/9185\/7170\/files\/IMG-6914.heic?v=1768180982"},{"product_id":"shiseido-haku-active-melano-releaser-120ml","title":"Shiseido HAKU Active Melano Releaser 120ml\/100ml","description":"\u003cp\u003eStep into a world of enhanced skin clarity with Shiseido Haku Active Melano Releaser. This skin-toning solution targets melanin, the pigment behind dark spots and uneven tone, using the potent 4-methoxysalicylate salt (4MSK) to achieve a visibly brighter complexion. Formulated to provide profound moisturization, it maintains optimal hydration while promoting a smoother, more translucent skin appearance.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePotent Whitening Agent:\u003c\/strong\u003e Features 4MSK, which efficiently inhibits melanin production, helping reduce the appearance of discoloration and freckles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Hydration:\u003c\/strong\u003e Enriched with concentrated glycerin and trehalose, ensuring your skin remains hydrated and supple.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin Serenity Enhancers:\u003c\/strong\u003e Infused with sodium hyaluronate and L-serine to soothe and condition the skin, leaving it sleek and smooth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTransform your skin care routine for a clearer, more radiant complexion. Shiseido Haku Active Melano Releaser is your gateway to luminous, spotless skin.\u003c\/p\u003e","brand":"Shiseido HAKU","offers":[{"title":"Bottle (120ml)","offer_id":51880636186898,"sku":"B00TRYR6FM","price":49.9,"currency_code":"USD","in_stock":true},{"title":"Refill (100ml)","offer_id":51880636219666,"sku":"B00TRZ0KAE","price":44.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/9185\/7170\/files\/IMG-6927.heic?v=1768182733"},{"product_id":"shiseido-haku-melano-focus-iv-45g","title":"Shiseido HAKU Melano Focus IV 45g","description":"\u003cp\u003eUnlock the secret to spotless beauty with Shiseido Haku Melano Focus IV. This advanced cream targets the root causes of dark spots and hyperpigmentation with a powerful duo of whitening agents, 4-methoxysalicylate and tranexamic acid. It's designed to prevent the formation of melanin and freckles, while dipotassium glycyrrhizinate acts to reduce inflammation and shield the skin from irritation, providing a double-action approach to a clearer, flawless complexion.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual Whitening Action:\u003c\/strong\u003e Combines 4MSK and m-tranexamic acid to vigorously address dark spots and block melanin production.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoothing Protection:\u003c\/strong\u003e Formulated with dipotassium glycyrrhizinate to calm the skin and prevent irritation, perfect for sensitive skin profiles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhanced with Botanical Extracts:\u003c\/strong\u003e Infuses skin with beneficial nutrients from Rosa canina fruit and St. John’s wort extracts, enhancing skin resilience and luminosity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEnhance your skin’s natural beauty and maintain its spotless appearance with proactive daily care. Every application nourishes and protects, paving the way for a radiant, even-toned complexion.\u003c\/p\u003e","brand":"Shiseido HAKU","offers":[{"title":"Default Title","offer_id":51880656666898,"sku":"B0DRP7V4PJ","price":99.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/9185\/7170\/files\/IMG-6947.heic?v=1768184208"},{"product_id":"shiseido-haku-melano-deep-moisture-gel-cream-100g","title":"Shiseido HAKU Melano Deep Moisture Gel Cream 100g","description":"\u003cp\u003eTransform your skincare routine with Shiseido Haku Melano Deep Moisture Gel Cream, a specialized formula designed to target dark spots while providing intense hydration. Ideal for dry and dull skin, this cream offers a triple-action benefit: it refreshes, deeply hydrates, and enhances skin brightness. Achieve a clear, supple complexion with a luminous glow as moisture seeps through every skin layer, establishing prolonged hydration and radiance.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePotent Whitening Duo:\u003c\/strong\u003e Features potassium 4-methoxysalicylate and dipotassium glycyrrhizate to reduce melanin production and combat hyperpigmentation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Hydration:\u003c\/strong\u003e Infused with sodium acetylated hyaluronate and concentrated glycerin for deep, long-lasting moisture retention.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBotanical Brightening:\u003c\/strong\u003e Enriched with lotus seed lactic acid bacteria ferment and rosa multiflora extract for a natural radiance boost.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEmbrace a beautifully hydrated and brilliantly bright complexion with every use. Dive into the world of deep moisture and spotless radiance today.\u003c\/p\u003e","brand":"Shiseido HAKU","offers":[{"title":"Default Title","offer_id":51880670003474,"sku":"B073W8RHB7","price":49.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/9185\/7170\/files\/IMG-6961.heic?v=1768185342"},{"product_id":"shiseido-haku-refiner-120ml","title":"Shiseido HAKU Refiner 120ml\/110ml","description":"\u003cp\u003eStep into a world of crystal-clear skin with Shiseido Haku Refiner, a pivotal skincare serum dedicated to smoothing and refining your complexion. Specially formulated to combat dark spots and enhance skin clarity, this product infuses your skin with deep hydration, promoting a radiant, luminous complexion. Experience the luxury of softened and moisturized skin with every application.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTargeted Dark Spot Reduction:\u003c\/strong\u003e Potassium 4-methoxysalicylate and dipotassium glycyrrhizate work to diminish dark spots and even skin tone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Hydration:\u003c\/strong\u003e Sodium acetylated hyaluronate and concentrated glycerin deliver intense moisture deep into the skin's layers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhanced Skin Texture:\u003c\/strong\u003e Allantoin and erythritol soothe and refine the skin, leaving it smooth and supple.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAllow your skin to glow with health and beauty every day. Choose Shiseido Haku Refiner for a visibly brighter and smoother complexion.\u003c\/p\u003e","brand":"Shiseido HAKU","offers":[{"title":"Bottle (120ml)","offer_id":51880673411346,"sku":"B0CC5V4TXR","price":49.9,"currency_code":"USD","in_stock":true},{"title":"Refill (110ml)","offer_id":51880673444114,"sku":"B0CC5VGKBW","price":44.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/9185\/7170\/files\/IMG-6973.heic?v=1768186295"},{"product_id":"shiseido-haku-inner-melano-defenser-120ml-100ml","title":"Shiseido HAKU Inner Melano Defenser 120ml\/100ml","description":"\u003cp\u003eElevate your skincare routine with Shiseido Haku Inner Melano Defenser, a transformative essence designed to enhance your skin's natural beauty. Formulated with the potent 4MSK (4-methoxaricylate salt) to inhibit melanin production effectively, this serum targets the root causes of hyperpigmentation, helping prevent dark spots and freckles while delivering intense moisturization for a smoothly refined, translucent complexion.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePowerful Melanin Inhibition:\u003c\/strong\u003e Utilizes 4MSK to significantly reduce melanin synthesis, ensuring clearer, brighter skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Moisturization:\u003c\/strong\u003e Enriched with concentrated glycerin and trehalose, it delves deep into the skin to provide lasting hydration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin Conditioning Agents:\u003c\/strong\u003e Features allantoin and vitamin E to soothe and protect the skin, enhancing its overall resilience and appearance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eInvest in your skin's future radiance with Shiseido Haku Inner Melano Defenser. Achieve a visibly refreshed and luminous complexion each day.\u003c\/p\u003e","brand":"Shiseido HAKU","offers":[{"title":"Bottle (120ml)","offer_id":51880684388626,"sku":"B00TRZBEZ4","price":49.9,"currency_code":"USD","in_stock":true},{"title":"Refill (100ml)","offer_id":51880684421394,"sku":"B00TS0G73M","price":44.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/9185\/7170\/files\/IMG-6992.heic?v=1768187904"}],"url":"https:\/\/buymejapan.com\/en-jp\/collections\/shiseido-haku.oembed","provider":"Buy Me Japan","version":"1.0","type":"link"}