Heroine Make Mascara Types: A Practical Buyer's Guide

Choosing a Heroine Make mascara can feel oddly harder than it should. The range uses several similar-sounding names—Long UP, Long & Curl, Advanced Film, Super Waterproof—and they answer different questions. One part of the name describes the finish you want; another tells you more about how the formula wears and comes off.

The simplest way to choose is to start with wear and removal: how much staying power do you need, and how much time are you willing to spend taking mascara off? Then choose length, fuller-looking lashes, or a more precise application. That order makes the lineup much easier to navigate.

The main formula choice: wear time or easier removal?

Super Waterproof is the more resistant option. Isehan groups it with products designed to withstand water, sweat, sebum, and rubbing, and its own FAQ says this family has higher durability than its Advanced Film mascaras. That makes sense for a humid day, a long event, or anyone whose usual mascara smudges before lunch. The trade-off is removal: the brand recommends an oil-based cleanser or an eye-makeup remover for these formulas.

Advanced Film is meant to wear well while offering a different way to cleanse it off. The brand's instructions are specific: wet the lashes thoroughly with lukewarm water (about 38°C) first, then wash with cleanser. It may take longer if the lashes have not been softened enough; Isehan notes that some milk or gel cleansers can feel less effective for this job. So “easier to remove” does not mean “splash once and it disappears.” Give the water a moment to work.

For the exact instructions, see Isehan's mascara FAQ. If you're comparing oil cleansers for the rest of your routine, our guide to Kose Softymo cleansing oil types may also help.

Then pick the lash effect you actually want

The effect words are useful, but they are not interchangeable. One nuance: Isehan calls Advanced Film products a “third mascara” type: the brand describes them as neither conventional waterproof nor traditional film formulas, but as a separate approach designed to combine durability with warm-water-and-cleanser removal. That is a brand-specific description, so read the exact product name and follow its own removal directions rather than assuming every product containing “film” behaves the same. Long is about visible extension; Volume is about a fuller-looking finish. Long & Curl and Volume & Curl combine those priorities with the brand's curl-focused design. Micro is chiefly an applicator choice: its narrow brush gives you more control around lower lashes and short hairs near the inner corner.

A quick way to sort the options:

Short or straight lashes, and you want length: start with a Long formula.
You want a denser, more noticeable lash line: look at a Volume formula.
You prefer a separated, more natural-looking result: compare the current Advanced Film options and brush shape in person or on the product page.
You struggle to reach lower or inner-corner lashes: a Micro brush may matter more than another claim on the tube.

These are starting points, not guarantees. Brush shape, the amount of product on it, and how many coats you apply all affect the finish. If a result turns too heavy, wipe excess from the brush and use one light pass before adding another coat.

Three useful picks from the current catalog

Kiss Me Heroine Long UP Mascara Super Waterproof in black — **Kiss Me Heroine Long UP Mascara Super Waterproof 6g** is the length-focused option to consider when wear resistance is your first priority. Isehan describes Long UP as a length-focused, curl-retaining Super Waterproof formula; the product is listed in black and brown. Plan on removing it with an oil-based cleanser or a dedicated remover rather than relying on warm water alone. See the manufacturer's Long UP details.

Kiss Me Heroine Long and Curl Mascara Advanced Film in its catalog product photo — **Kiss Me Heroine Long and Curl Mascara Advanced Film 6g** suits someone looking for a length-and-curl direction without choosing the Super Waterproof removal routine. Isehan lists a 5 mm extension fiber for this line and advises thoroughly wetting the lashes with lukewarm water before cleansing. It is listed in black and brown. Check the manufacturer's product information.

Kiss Me Heroine Make Speedy Point Makeup Remover 120 ml — **Kiss Me Heroine Make Speedy Point MakeUp Remover 120ml** is a dedicated point-makeup remover to consider if you regularly reach for a long-wearing mascara. It is a separate product from the smaller Speedy Mascara Remover, so check the package and directions for the format you intend to buy.

These products are listed in our active catalog; check the product page for the current selection and details before ordering. If you're browsing beyond eye makeup, our overview of Japanese cosmetics to buy covers other categories.

Application changes the finish, too

The names on the tube can only take you so far. Brush shape and technique make a noticeable difference in how much product lands on each lash. Isehan's Long UP instructions suggest working the brush gently at the roots, then drawing it through the lengths. That is a useful approach when you want the tips to look longer without repeatedly loading the full lash with more product.

Start with curled lashes if that is part of your usual routine, wipe away any obvious excess on the brush, and use a light first coat. Take a moment to check the result before adding another. A second layer can add impact, but it can also make a look feel heavier than you planned. For Micro styles, the narrower brush is intended to help with precision; use it slowly rather than trying to cover the whole lash line in one sweep.

If you are deciding between two formulas, ask yourself what would annoy you more: touch-ups during the day or extra care at night. That answer is more useful than choosing the product with the boldest waterproof claim.

Removal is part of the choice

It is easy to focus on the first five minutes—the curl, the length, the blackness—and forget the end of the day. But if you dislike taking off eye makeup, that routine should influence which formula you choose. A mascara that stays put beautifully can be the wrong everyday pick if you repeatedly scrub at it to get it off.

For a Super Waterproof formula, follow Isehan's oil-based cleanser or dedicated-remover guidance. Work gently at the lash line and avoid tugging; if the product is not shifting, use the remover as directed instead of rubbing harder. For Advanced Film, wet the lashes thoroughly with lukewarm water (about 38°C) before applying cleanser. If you wear contact lenses, Isehan advises putting them in before applying mascara and taking care to keep the product out of your eyes; its full guidance is in the official FAQ.

Try not to stack too many coats at once, either. Let the first coat settle, then add another only where you want more definition. For a softer look, brown can feel less stark than black; for a more pronounced lash line, black is the classic option. The best shade is the one that works with the rest of your makeup, not a rule you have to follow.

The short version

Pick the formula family for your day-to-day needs: Super Waterproof when maximum resistance matters and you're comfortable using an oil-based remover; Advanced Film when you want a different wear-and-removal balance and are willing to soak the lashes properly before cleansing. After that, choose Long, Volume, Curl, or Micro based on the look and control you want—not on the assumption that one label tells you everything.

That is the useful way to read a Heroine Make tube: the wear type, the lash effect, and the removal routine. Match all three to your real routine and you are far less likely to buy a mascara that performs well on paper but frustrates you at the sink.