Product details

Description

Elevate your daily skincare with Shiseido Haku Day Brightening UV, a medicated whitening beauty serum that doubles as a robust sunscreen with SPF 50+ PA++++. Specially designed to target melanin production pathways activated by environmental factors, this serum diligently works to prevent dark spots and freckles while enhancing your skin's natural radiance. Its formulation allows it to serve as an excellent makeup base, improving foundation adherence and its staying power.

  • Advanced Whitening Agents: Potassium 4-methoxysalicylate and tranexamic acid work synergistically to suppress melanin production and reduce pigmentation.
  • Luxurious Moisturizers: Features acetylated sodium hyaluronate and concentrated glycerin to hydrate and plump the skin, offering a smooth, supple complexion.
  • Robust Sun Protection: Provides superior protection against UV rays while maintaining skin health and appearance throughout the day.

Discover the secret to a flawless, radiant complexion with Shiseido Haku. Brighten and protect your skin every day with our expertly crafted formula.

Ingredients

Active Ingredients:
Potassium 4-methoxysalicylate, Tranexamic Acid

Other Ingredients:
Citrus Peel Extract, Acetylated Sodium Hyaluronate, Ectoin, Concentrated Glycerin, 2-O-Ethyl-L-Ascorbic Acid, Tea Extract (1), Gardenia Extract, Hawthorn Extract, Purified Water, 1,3-Butylene Glycol, Diisopropyl Sebacate, Ethanol, Ethylhexyl Methoxycinnamate, Isopropyl Myristate, Bis-[4-(2-ethylhexyl oxy)-2-hydroxyphenyl]-6-(4-methoxyphenyl)-1,3,5-triazine, Hexyl 2-[4-(diethylamino)-2-hydroxybenzoyl]benzoate, Hydrated Silica, Polyoxyethylene-Methylpolysiloxane Copolymer, Methylpolysiloxane, Sorbitan Sesquiisostearate, Cross-linked N,N-dimethylacrylamide / 2-acrylamide-2-methylpropanesulfonate Sodium Copolymer, Polyoxyethylene Hydrogenated Castor Oil, Succinoglucan, Dibutylhydroxytoluene, Trisodium Edetate, dl-α-Tocopherol, Sodium N-stearoyl-N-methyltaurate, Sodium Metabisulfite, Sodium Metaphosphate, Talc, Tetrahydrotetramethylcyclotetrasiloxane, Tetradecene, Methyl Hydrogen Polysiloxane, Aluminum Oxide, Phenoxyethanol, Low-temperature Calcined Zinc Oxide, Titanium-coated Mica, Titanium Dioxide, Red Iron Oxide, Yellow Iron Oxide, Barium Sulfate

About The Brand: Shiseido HAKU

Shiseido Haku is Shiseido’s expert brightening (whitening) skincare brand, launched in 2005 and built on advanced “spot-prevention science.” The brand focuses on identifying and addressing the root causes of dark spots and freckles by targeting melanin production with scientifically formulated active ingredients. Haku’s brightening serums have led the Japanese market in sales for over 20 consecutive years, reflecting strong consumer trust and efficacy in brightening care. Haku skincare includes a range of brightening serums, day brightening UV serums, and supportive treatments designed to prevent new spots, enhance skin luminosity, and maintain a clearer, more radiant complexion.

Shipping & Returns

For all orders above $150 USD, we offer free shipping, orders below this amount we charge a shipping fee.

Japan Post Standard Shipping fee:

  • $9.90 (usd) (with tracking code) flat rate for all destinations.

Please note: We have a strict Returns and Refunds Policy, we only accept returns or exchanges if the item you purchased meets one of the following criteria:

  • The product arrived damaged or defective.
  • The package was either lost or not delivered within 45 days from the date of order placement.
  • The received product does not match the listed product.

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